XOLogic has a strong commitment to you. We are dedicated to the long term success of our trusted partners and valued clients.

We pledge to deliver revolutionary products and services and provide the neccessary tools to succeed in a modern economy.
In 2004, Jason Petersen bought a nearly bankrupt Lighting Showroom, Hansen Lighting. Jason immediately recognized the need for a technology component. His team identified flaws in the existing business and developed custom technologies to solve them. After turning Hansen Lighting profitable in only 4 short months, they quickly realized that their solution could liberate other businesses suffereing from the similar issues. XOLogic Corp. was founded in 2009 and was offered to lighting showrooms nationwide.

Today, XOLogic powers over 700 showrooms in 4 countries and continues to enhance businesses in multiple industries.
Leadership Team
Mark Farr
Mark Farr, President/CEO of XOLogic has a proven career of building teams, customers, partners and business. With over 25 year of experience from start-up to some of the largest tech companies. Mark is known as a person that delivers. He has managed teams all over the world and has enjoyed working with many incredible people. Mark has spent years developing partnerships and business relations that allow him to have a unique view as President. At XOLogic he is focused in helping typically non-tech industries use technology to grow their business. Mark has an Electrical Engineering Degree from Weber State.
Chad Stott
Chad is a cofounder of XOLogic and has served as the Chief Architect and lead programmer from the beginning, he currently serves in the CTO role after bringing nearly 25 years of development and innovation experience to the team. He is proficient in more than 20 programming languages and is strong with IT skills as well as Scalable Architecture and Database design. Chad also brings valuable creativity, vision and leadership to the team. Chad graduated from BYU with a Bachelor's degree in Computer Science earning high marks.
Jared Christensen
Jared is an experienced financial manager and product manager who brings nearly 15 years of business experience to the growth and direction of XOLogic. Jared was an early partner/owner in Hansen Lighting during the “turnaround” process, and offers ongoing management assistance to daily operations. Jared was one of the original founders of XOLogic and plays an integral part in product design and company direction. Jared has an extensive background in engineering and project management. Jared graduated from BYU with a Bachelor's degree in Civil Engineering.
Jason Petersen
Jason is the owner and President of Hansen Lighting, as well as the founder and original CEO of XOLogic. Along with management and leadership skills, Jason brings in-depth, first-hand knowledge of the lighting industry and has been heavily involved with the American Lighting Association. He has successfully taken multiple businesses from "dead or darn near it" to "market leader" in a very short period of time. His lighting showroom - Hansen Lighting - was entering bankruptcy when Jason acquired it. Today, Hansen Lighting is profitable and is thriving as a market leader in its service area. Jason holds an M.B.A. from the BYU Marriott School of Business (highest honors), as well as degrees in Computer Information Systems, Economics, and Business Administration.
Tyler Hainsworth
Director of Client Services
Tyler has been the client services director at XOLogic since March of 2015. He earned a B.S. degree in Business Management and has been in various management roles throughout his career. When Tyler is not working, you can either find him on the golf course or spending time with his wife and three daughters. Tyler has traveled to countries like Mexico, Ecuador, El Salvador, and Peru serving in different humanitarian projects that have molded him into the person he is today.
Jay Cameron Jolley
Director of Marketing
Cameron was born and raised in a small town in rural Utah. He attended college at UVU while opening his first marketing firm at the age of 22. He has operated marketing departments for large corporations as well as smaller startups and loves to develop new tactics and approaches. He has a long history of running and coordinating international marketing efforts and has worked in every facet of marketing. Cameron brings with him valuable industry expertise and knowledge and is passionate about all things marketing. He loves spending time with his family and traveling the world. He finds joy in motorcycling, fishing, 4 wheelers, and doing anything in the mountains. He devotes much of his time to serving his community.
Carlena Goodman
Director of Data Services
Carlena has resided in Utah County for most of her life. Born in Arizona and raised in southeastern Utah, Carlena considers Monument Valley, Utah her home. Carlena attended Utah Valley University where she earned a Bachelor of Science degree in Information Technology, Administrative Information Management Emphasis and a minor in American Indian Studies. Every year in August Carlena has been blessed with the opportunity to volunteer her time to the Miss Native American, USA pageant since its creation in 2012. She loves to spend time outdoors with her husband, four children and dog Pepper.
Daniel Gonsalves
Industrial Vendor Liaison
Daniel serves as the Vendor Liaison, managing end-to-end operations for the Industrial market. He haspreviously held several sales and operations positions, creating specialized teams and systems that improved entire departments. As a Vermont native, he lives outside of work with a work hard, play hard mentality. He spends his time snowboarding, Jeeping, and being outdoors and loves to volunteer while helping in humanitarian efforts across the United States, Chile, and the troops abroad serving various causes.
Matt Monsen
Director of Development
Matt Monsen has been involved in technology since he was a young boy. At the early ages he was programming and playing on the family computer. Matt started several companies building computers and providing on site tech support for small business. He attended Brigham Young University where he studied Computer Science, web development and system administration. He has worked for a major web hosting company that grew to support over 1.5 million websites. Matt has always had a passion for helping out the small business community to help other people be successful and gain an online presence. In Matt's free time he enjoys bowling and has been a part of multiple leagues over the years, spending time with his family and traveling throughout the country, and has a love for all things baseball.
Adam Casto
Exectutive VP of Sales
I drive company performance as The Executive Vice President of Sales, sales closer and business development strategist. I'm the company's champion when customers need solutions to advance their business success. They call on me to provide the type of leadership and strategy that only someone who has experience succeeding from the trenches can deliver. I've been in that "arena" as a sales leader and business development expert. I have advanced disparate businesses into unrestrained profitability. Most recently, I served DevonWay as its Chief Revenue Officer, the most senior business development and sales role in the business. I structured the sales processes and pipeline strategy for this organization.
Cody Robbins
Sales Lead Manager
Cody has over 14 years of sales experience and loves to connect with individuals and build lasting relationships. He enjoys spending time with his family fishing, camping, and four wheeling. In his spare time, Cody enjoys writing and performing music and has had the privilege of opening for multiple national touring artists.
Phill Bushman
Regional Sales Director
  • His ringtone is GO CUBS GO
  • Penguins are his favorite animal
  • likes a little eggs with his cheese
  • Heroes are his Dad and John Stockton
  • Favorite season is Football
  • The two people who call me Dad are his favorites
  • His favorite holiday is NOT Valentines
An overwhelming majority of small businesses lack reliable data - data that is needed to utilize modern technologies, make informed decisions, and market effectively.
Our mission is to digitally empower businesses. We believe that businesses are vital to a free world - and we want to help all businesses succeed in the digital economy.