We are excited about 2017 and the bright future for our lighting customers. We see the economyimproving and residential construction in many parts of the country is gaining strength. As the market gets stronger, I would encourage you to diversify and expand your revenue streams now, to be better prepared for a down economy. Three main areas that we feel strongly about are; In-store, Online and in-the-field. Each of these areas have advantages and we have customers and experience with all three. If you have an outside sales team, arm them with your website. If you work with contractors or designers, give them their own login into your website. Learn how to improve your showroom using your website.
Look for opportunities use XOLogic to expand and diversify. In 2017 we will release our XOLights 4.0! This version is all about the user experience (UX) we will make it easier to do business with your showroom through XOLogic. We have already released improvements of our integration with many ERP systems and will continue to streamline the process from sales to fulfillment. In Q2 we will release our Visual Search feature, a tool that allows you to quickly find a fixture from any image or url. Watch for more information regarding these two big releases. We realize that some customers are not currently using XOLogic to its fullest capabilities.
Here are three things that will help you get the most out of XOLogic. First, we assigned an account manager to each individual customer. You now have a dedicated support person committed to your success. Second, we recommended the “XOLogic Champion” concept to our new customers and it is pleased with the results. We encourage everyone to identify an XOLogic Champion in their store that will work directly with their respective account manager. Best practice has shown that when the XOLogic campion is “not” the owner we have more success.
Third and most exciting, is the announcement of our first ever XOLogic User Conference in May. The inaugural event will be a somewhat small, ½ day conference held in Niagara Falls. The plan is to grow and expand our XOLogic User Conference into a 2-day conference in 2018. We are excited to have Jason Petersen; our founder and small business guru, present at the conference as well as one of our long-time customers and social media experts, Denise Duncan of Lighting Etc. in Dallas. One of the major advantages of being an XOlogic customer is the ability you gain to tap into the shared wisdom and knowledge of over 400 lighting showrooms. Our commitment to your success is paramount and remains the top priority for each of us here at XOLogic! Let us know your interest level in attending the upcoming XOLogic User Conference this May in Niagara Falls.
Mark S. Farr – President/CEO XOLogic Corp